Co-Founder & CEO, Inside Edge Leadership
Co-Creator, Precision Executive Leadership Assessment (PELA)
Dane Ellison is a seasoned CEO, business strategist, and leadership innovator with more than 25 years of experience building, scaling, and transforming high-performance organizations. As the Co-Founder of Inside Edge Leadership and Co-Creator of the Precision Executive Leadership Assessment (PELA), he brings a rare blend of operational grit, strategic clarity, and cognitive science to leadership development.
Throughout his career, Dane has led national organizations, integrated large acquisitions, and engineered turnarounds in complex service industries. His leadership approach is built on one core belief: strategy doesn’t fail leaders—executive function does. That insight became the foundation of PELA, a platform designed to help leaders sharpen decision-making, strengthen self-management, and sustain performance under pressure.
Known for cutting through noise and turning vision into execution, Dane focuses on equipping executives, parents, and organizations with tools that are practical, measurable, and built to last. His work blends neuroscience with real-world leadership systems—because high performance isn’t an accident; it’s a skill set.
Areas of Focus:
“Great leaders don’t just react faster—they think sharper, execute cleaner, and build trust that lasts. Master your executive function, and everything else follows.” — Dane Ellison
